Working closely with the founders to bring their vision to life, my goal was to reposition the brand beyond the perception of just a cleaning app — infusing it with personality and vibrancy.

Inspired by South Africa’s rich cultural diversity, landscapes, and the warmth of the people behind the brand, I crafted an identity that felt both authentic and vibrant. At the centre, highlighting the brand’s unique story through real photography of the domestic workers on the platform, bringing their presence and impact to the forefront.

Client: Sweepsouth
Year: 2024